ASA Branding & Identity Set
ALL SEASONS ARENA
ALL SEASONS ARENA
I helped All Seasons Arena of Mankato, Minnesota transform their brand from being a dated hockey rink to a revitalized, year-round hub for ice sports. The new logo reflects the town’s river heritage, highlights ice-skating activities beyond winter, and works seamlessly on apparel while standing strong as a recognizable mark that connects the services to the community.
Out of 50 other professional logo submissions, my design was selected due to understanding the client's vision and having the ability to translate it into something tangible.
