'Elegant Woodland' Photo Card
Carlson Craft
Carlson Craft
The creative brief for this project was to create a photo card based on a the 'Elegant Woodland' trend our team had reported on in late 2024. I took in the imagery, mapped out the specifications and got to sketching the concept.
Mock-up Initially Proposed
Originally designed with gold foil for a refined touch, the budget required a pivot. I quickly re-imagined the design to capture the same trend-forward feel without specialty processes.
Originally designed with gold foil for a refined touch, the budget required a pivot. I quickly re-imagined the design to capture the same trend-forward feel without specialty processes.
Mock-up of Final Product
In the final design, I adjusted the needed illustrations to be a greige color with a rustic texture. This maintained alignment with the trend, and in turn, this earned the design recognition.
In the final design, I adjusted the needed illustrations to be a greige color with a rustic texture. This maintained alignment with the trend, and in turn, this earned the design recognition.
Featured in Stationery Trends Summer 2025 Edition as an example of stationery poised for holiday-season success.
